John Barthel

CEO 

John Barthel is a distinguished figure in the cannabis industry, renowned for his early entry into the California market and his instrumental role in shaping cannabis financial regulations and tax frameworks across multiple states. With over a decade of experience as a successful accountant, Barthel has been a trusted resource for clients across various license categories offering expert guidance and strategic financial management.

Prior to his illustrious accounting career, Barthel honed his skills in construction, project management, and municipal utility development, laying a solid foundation for his subsequent leadership roles. As a senior leader for Milwaukee Tools, he oversaw operations in Southern California, demonstrating his adeptness at driving growth and operational excellence in competitive markets.

In his current role at Honest Cannabis, John Barthel is at the forefront of developing complex cannabis fiscal regulatory frameworks, negotiating contracts, and driving economic development initiatives. He serves as a consultant and confidante for a diverse array of clients, including cannabis companies, Native American tribes, and publicly traded entities, providing invaluable support during periods of development, expansion, acquisition, or mergers.

Barthel's sterling reputation is built upon his decade-long track record of successfully navigating the intricate complexities of state-regulated and independent Native American cannabis operations. A native of California and an avid skier, he brings a unique blend of expertise, passion, and dedication to his work. Barthel received his education from Arizona State University, further augmenting his comprehensive understanding of finance and business management.